Feature Sustainability March 2021
Sustainability: Competitive Advantages for Maine Businesses
Global challenges ranging from climate and food crises to poverty need bold, transformational solutions that represent a large and growing market for business innovation. The Sustainable Development Goals (SDGs), adopted by 193 states at the United Nations in September 2015, set an agenda for achieving a prosperous, inclusive, and sustainable society for all by 2030. A call to action, the goals could generate $12 trillion in business savings and revenue and create 380 million new jobs across four sectors: energy, cities, food and agriculture, and health and well-being.
No matter how large or small and regardless of industry, all companies can contribute. The benefits of aligning your business with the global sustainability goals include new opportunities for market differentiation and growth, optimized workforce, and more resilient supply chains.
By 2030, Maine will be an international leader with a vibrant, sustainable, environmentally responsible economy. All across the state, the people of Maine will have access to an unmatched quality of life and good-paying jobs.Maine Economic Development Strategy 2020-2029
Corporate social responsibility continues to grow in importance around the world. Two thirds of consumers will buy or boycott a brand based on personal values. As the competition for talent intensifies, a company’s sustainability performance will impact employee morale and productivity.
Generation Z have strong feelings about the environment and are ready to take a bold action to trigger the change. In addition, young people around the world consider poverty, inequality, and economy as equally important issues. This generation views consumption through ethical lenses and are committed to creating a sustainable future, which has implications for the success of Maine businesses and educational institutions around the world.
“You discover a multitude of other opportunities you hadn’t even thought about.”
“This is the future, and the question is are you ready for it, or are you going to play catch-up?”
“It’s becoming a more substantial part of our positioning and how we market and sell…”
Certifying as a B Corporation goes beyond product- or service-level certification. B Corp Certification is the only certification that measures a company’s entire social and environmental performance. The B Impact Assessment evaluates how your company’s operations and business model impact your workers, community, environment, and customers. From your supply chain and input materials to your charitable giving and employee benefits, B Corp Certification proves your business is meeting the highest standards of verified performance.
Conscious Capitalism, Inc. supports a global community of business leaders dedicated to elevating humanity through business. We provide mid-market executives with innovative and inspiring experiences designed to level-up their business operations and collectively demonstrate capitalism as a powerful force for good when practiced consciously.
Global challenges – ranging from climate, water and food crises, to poverty, conflict and inequality – are in need of solutions that the private sector can deliver, representing a large and growing market for business innovation. No matter how large or small, and regardless of their industry, all companies can contribute to the SDGs. For companies wanting to advance the SDG agenda, the job starts by acting responsibly and understanding that good practices or innovation in one area cannot make up for doing harm in another.