Maine Education and Tourism Participate in Worldwide Campaign

MITC’s StudyMaine initiative is collaborating with the Maine Office of Tourism to showcase Maine in a worldwide social media pilot project organized by the US Commercial Service.

The US Department of Commerce’s International Trade Administration was looking for innovative ways to assist US manufacturers and service providers export their goods and services with the cancellation of trade shows and traditional marketing opportunities during the pandemic.

International tourism and international education are two of the US’s largest service exports. While there is a natural connection between the industries – much of what attracts international travelers to visit the US also attracts them to stay and study – the pilot project is the first time the US Commercial Service has cross-promoted tourism and education.


To view the Maine campaign from May 24 – June 4, 2021, follow accounts @CSTravelTourism and @USAStudyHere on Twitter and use hashtags #traveldreams and #USAStudyDestination.


States with study consortia were the first to be invited to collaborate on the pilot project, and Maine is the 9th state to participate, so far. Social media content (10 posts each for education and tourism) will be provided to US Commercial Service offices in over 70 countries around the world for localized posts on US Embassy social media platforms in those countries.

In 2019, the US travel and tourism industry generated more than $1.94 trillion and helped to support more than 9.5 million US jobs. International students studying in the US contributed $38.7 billion and supported 415,996 jobs to the US economy during the 2019-2020 academic year.

Resources:

Education Industry

Travel & Tourism Industry

Maine US Export Assistance Center Director Jeff Porter